Here are a few lovely items from the 1948 Sears Roebuck Catalog.
I was a bit obsessed with 1948 for the past month and meant
to share some of these between construction posts, but the sewing took
precedence!
And while these items are certainly not what I
would consider to be the height of fashion or evening elegance, I would not
mind having some of these lovelies in my closet!
Some of these bedroom slippers are gorgeous, and some of them look like something I could buy in Sears.
Look at these hats!
So many amazing choices.
[Images from 1948 Sears Roebuck Catalog]
Love it all but mostly all those hats with the veiling. Veiling is so seductive, IMO.
ReplyDeleteSo many beautiful things! I wouldn´t mind owning some of the hats and shoes.
ReplyDeleteSuede-like plastic sounds like pastic coated with fluffy paint. Like it´s used for some toys. You know, the noses that are plastic but look and feel like fabric (kind of like felt) and rub off over time. Would be my guess. Or maybe plastic is just a synonyme for man made?
That is a good point - plastic could mean something different than what I am thinking of.
DeleteYou lucky, lucky duck you, I've long hoped to find a 40s or 50s Sears catalog, too, but haven't yet (the ones for sale online are always beyond my budget, it seems). Thank you very much for sharing these fantastic fashion filled pages with us. I especially like all the hats, the peachy-pink hued undergarments and the page of winter footwear.
ReplyDelete♥ Jessica
Wonderful, thank you for sharing these. More people should wear hats these days :)
ReplyDeleteI agree!
DeleteThe good old days when women actually dressed themselves. I miss my fashionable Grandma Ethel. She owned two dress shops in her time and offered custom fitting to her patrons. What a wonderful service! She created an entire wardrobe for me as a child. Needless to say I was the best dressed kid on the block. It was the 70's so I had some really "groovy"clothes! :)
ReplyDeleteI love the hats and shoes and I'd love to see a suede-like plastic purse in person. Sounds interesting. And I'd love to find some old store catalogs like Sears or Montgomery Wards to drool over. At an estate sale this weekend, I got 2 store counter catalogs of sewing patterns-an Advance from 1963 and a Simplicity from 1964. I've already spent more than a few hours looking through them. Checking out the old patterns is so fun and I own some of the patterns shown in the Simplicity catalog.
ReplyDeleteOh, this is just painful to look at! I so wish this was some magic/Twilight Zone catalog in which I could still order from it!
ReplyDeletexoxo
-Janey
I feel your pain, soul sister!
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